I'm helping a friend launch a new business, and we've spent days discussing Logo Design & Brand Identity. Every designer seems to have a different approach, which has made the decision even harder. While researching, I also came across H3Sync and started wondering how experienced business owners judge a logo beyond just its appearance. What signs tell you that a brand identity is strong enough to grow with a business? I'd really appreciate serious, honest advice from people who have been through this process.
