This persistent ache for significance is not a glitch in your system; it is actually a signal that you are designed for something far greater than mere survival. We want to help you address the question that won’t go away by helping you define what is life’s purpose and meaning beyond the surface-level definitions offered by popular culture. This persistent ache for significance is not a glitch in your system; it is actually a signal that you are designed for something far greater than mere survival. We want to help you address the question that won’t go away by helping you define what is life’s purpose and meaning beyond the surface-level definitions offered by popular culture.